Dept. of Fashion Design

Bachelor of Fashion Design

Dept. of Fashion Design

Bachelor of Fashion Design

Dept. of Fashion Design

Bachelor of Fashion Design

See what this programme offers

The Fashion Design programme focuses on developing sensitivity towards innovative design, bringing together universal design approaches with the local context. In response to shifts in the industry where design has become even more significant, students are encouraged to foresee and address pertinent issues and concerns.

Fashion Design provides a conscious, hands-on experience that enables students to conceptualize designs, make patterns, drape and construct garments. The programme combines artistic ability, technical skills, and creative innovation. Students learn how to take a design from concept to the final product. Courses are designed to help the students learn the fundamentals of professional draping, patternmaking, and sewing techniques along with supporting courses. Students not only become designers with their own creative vision but also professionals to compete in the competitive industry.

Third Semester

Course Code Course Title Credit Hours
FD301 Life Drawing 3
Fashion Design I
FD302 Pattern Making
Draping
Fashion Illustration
Machine sewing
6
Workshops
FD303 Dyeing
Methods of Printing
1
FD304 Computer/ Digital tools 1.5
FD3XX Design Thinking Seminar
LA354 Histories of Art, Design and Architecture III 3
LA308 Islamic and Pakistan Studies 3
Total Credits: 17.5

Fourth Semester

Course Code Course Title Credit Hours
FA404 Fashion Drawing 3
Fashion Design II
FD402 Pattern Making
Draping
Fashion Illustration
Machine sewing
6
Workshops
FD403 Ornamentation
Fabric Manipulation
1
FD405 History of Costume I 3
FD406 Computer/ Digital tools 1.5
FD4XX Design Thinking Seminar
LA Art History/ Visual Culture Elective 3
Total Credits: 17.5

Fifth Semester

Course Code Course Title Credit Hours
Fashion Studio I
FD506 Men’s Wear
Women’s Wear
Children’s wear
3
Studio Electives
FD513
FD514
Print Design
Design Intervention
6
FD505 History of Costume II 3
FD507 Computer/ Digital tools 1.5
LA General Elective 3
LA Art History/ Visual Culture Electives 3
Total Credits: 19.5

Sixth Semester

Course Code Course Title Credit Hours
Fashion Studio II
FD606 Men’s Wear
Women’s Wear
Children’s wear
6
Studio Electives
FD613
FD614
Print Design
Design Inter
3
FD612 Fashion Theory 3
FD607 Computer/ Digital tools 1.5
FD612 Research Methodologies
(Prerequisite for Final Research Paper)
3
LA General Elective 3
Total Credits: 19.5

Seventh Semester

Course Code Course Title Credit Hours
FD706 Fashion Studio III 9
FD708 Introduction to Merchandising 3
LA768 Final Research Paper 3
Total Credits: 15

Eight Semester

Course Code Course Title Credit Hours
FD809 Internship 3
FD810 Thesis 12
Total Credits: 15

Total Credits semester 1-2  36 credits
Total Credits semester 3-8   104 credits
Total Credits required for a Bachelors in Fashion design degree = 140 credits

Pattern Making

This course is an introduction to creating flat patterns, by drafting basic blocks through measurements and calculations. Students learn how to manipulate these blocks according to their requirements by using basic blocks. During this course students start constructing basic garments with all the finishing required. As students’ understanding of proportion and human form evolve, they also start developing patterns with different calculations for a better understanding of various sizing in relation to proportion.

Machine Sewing

Students learn the basic techniques used in the construction of a complete garment. from learning how to stitch from a basic bodice to a complete garment, this course gives in-depth knowledge and skills required to construct a collection for a thesis. Through the process, students learn different finishes such as facings, bias bindings, attachment of zips, and attaching lining to a garment. Students learn couture techniques in hand-sewing, and seam and hem finishes.

Fashion Illustration

This course addresses the basics of fashion design. Students learn to draw croquis for fashion illustration. The emphasis is on developing fashion poses and accurate drawing of garments. Students learn to render, using colour pencil, watercolour, poster colour and markers. They learn from drawing the illustration to rendering it in various mediums to illustrate the realistic feel of the fabric. They learn to translate their ideas into mood boards and inspiration

Draping

This course introduces the student to the basic principles of draping, keeping in mind the importance of grain, balance, and structure in a garment. An understanding of fundamental draping procedures and their application to current trends is addressed. Tools and materials essential for professional results are demonstrated and used. Students learn fundamental principles in developing basic silhouettes of skirt, bodice, and collars by draping towards a complete garment. Draping techniques lead to a better understanding of balance and proportion—and as the course progresses, students start to drape their design trying different elements.

Fashion Studio

Students design and create an original collection for men, women and children, by identifying customer profiles, researching chosen areas of specialization, seeking sources for inspiration, and experimenting with fabric selection. They develop technical sketches, illustrations, storyboards, colour, fabric boards, and advanced prototypes. Pattern alterations and manipulations are demonstrated in class to show how alterations are processed and corrected on pattern. Flat technical sketch and creating accurate garment detail is an integral part of their studio learning. Students execute creative and complex designs utilizing digital tools such as Adobe Design Suite. Working from actual samples, they learn about industry standards to digitally illustrate flat measurements and develop detailed specifications sheets with related information. The complexity of projects increases with each semester.

History of Costume I, II

This course provides an overview of costume history in Western and Eastern cultures from ancient civilizations to the present. Students study cultural, social, and historical events and analyse their effect on the history of costume including the influence of historical costume on fashion today. Through this course, students develop a comprehensive fashion vocabulary and become familiar with costume terminology.

Introduction to Merchandising

This course is a survey of the field of merchandising and the principles of retailing. This course is intended to provide students with a basic understanding of marketing, merchandising, sourcing, production, and related functions within the framework of the fashion apparel industry.

Life Drawing

Drawing is an essential component of the fashion design programme as it supports all the elements of design. This course focuses on figure drawing, gesture, and composition. In-depth study of proportion and of the anatomy of the human figure is undertaken. Students render proportion, balance, and form of the figure. Drawing skills are further developed in a variety of mediums.

Fashion Drawing

This course takes the next step from earlier illustration courses to focus on developing fashion figure poses, accurate illustration of garments, and the development of the students’ own signature sketching styles. Colour pencils, markers, pen and other mediums are explored, to hone the skill and develop students’ ability to communicate their designs in two dimensions.

Electives

Print Design

Emphasis is placed on hands-on learning where the motif is evolved from a source of inspiration and translated into different printing repeats. Students are introduced to print design for the textile and fashion industry, keeping in mind technical aspects of industrial printing such as repeat and colour limitations. Students also work with coordinates and develop an under-standing of design for apparels, acknowledging market demands.

Design Intervention

This course creates awareness for an existing or a dying craft. The objective of the course is to teach students to meet challenges involving the use of traditional craft in garments and fashion accessories. Priority is placed on making the craft functional and maintaining quality without taking away the identity of the indigenous craft. Students learn to respect and value tradition along with humility towards the craftsperson.

Workshops

Dyeing

Students are familiarised with both natural and chemical dyes through lectures and hands-on practice. Emphasis is laid on colour matching and fastness.

Methods of Printing

Block Printing

This workshop aims to teach the techniques associated with the preparation of colours used in block printing. Students are taught the technicalities, preparation of the printing table, and the actual printing process. Visits to block printing studios and workshops are facilitated to see the craft persons at work.

Screen Printing

Students are introduced to various techniques of screen printing. They develop an understanding of the procedures involved such as the making and stretching of frames, exposing of negatives, colour-mixing, and the actual printing process. Field trips to various screen printing units are arranged. Experimental printing is encouraged to keep the students updated with new trends and processes.

Natural Dyes

This workshop focuses on the knowledge of traditional methods of dyeing. Students are introduced to the indigenous roots and herbs that are locally available. Preparation of the dye bath in the traditional manner is demonstrated and a sample book, showcasing a variety of dyes, is compiled. A complete colour range is developed in cotton, silk, and wool threads.

Chemical Dyes

Students are also introduced to different types of chemical dyes and their properties. Various techniques of tie and dye such as chunri, stitch and clamp resist, are explored, which are then made into fabric samples.

Ornamentation

This workshop entails a compilation of different ornamentation techniques in the form of a sample book. It includes the derivation of different stitches from traditional textiles, finishing and edging details. Students are introduced to a variety of decorative materials such as beads, tassels, sequins, and metal thread used in combination with basic stitches and their variations. Students are also required to make a product that incorporates the techniques mentioned above. Visits to the local market are important for sourcing raw material as well as embroidery studios for an in-depth understanding.

Fabric Manipulation

Fabric Manipulation workshop invites students to be as experimental as possible with a variety of fabrics. The focus is on sampling, material manipulation, and experiencing how different textiles and fibres interact with their environment. Students explore useful ways of identifying creative applications for fabric by creating 2-D and 3-D surfaces using techniques like folding, pleating, burning, cutting, and many others to reshape the surface of fabric.

Design Thesis

In the eighth semester, students are required to undertake a final thesis project. Students have the option to design a collection/range for men’s, women’s, or children’s wear. All designs are developed from a theme or source. Thesis assessment is carried out by internal and external jurors at the end of the thesis studio. The evaluation criteria are: ability to develop design, use of colour and fabric, level of skill, exploration of medium, and understanding of technical and production aspects.

Message from the Head of Department

Asiah Seemab

Head, Department of Fashion Design

As a department we aim to foster a highly motivated, student-centric learning environment, providing maximum exposure to the creative processes for the textile medium, through hands-on experience and comprehensive research, that leads to the development of concepts carrying a conscience to make informed and responsible choices that impacts the global environment.

The Textile department of IVS has a reputation for producing some of the country’s leading designers. Our Alumni are engaged in steering the industry to not just meet local and international quality targets but creating new standards of excellence in contemporary design practice. Our crafts heritage is carefully and responsibly preserved and promoted through collaborative projects between Faculty, students and artisans.

Department
Faculty & Staff

  • Permanent Faculty
  • Adjunct Faculty
  • Staff

Swad Chishtie

Assistant Professor

  • MA in Design Merchandising and Marketing, Asian Institute of Fashion Design, Karachi, Pakistan.
  • BFD, Asian Institute of Fashion Design, Karachi, Pakistan

Sadia Kausar

Assistant Professor

  • BFD, Indus Valley School of Art and Architecture, Karachi, Pakistan

Nabiha Athar

Assistant Professor

  • MA in Design Marketing and Merchandising, Asian Institute of Fashion Design, Karachi.
  • BFD, Asian institute of Fashion Design, Karachi

Manal Jayad Dar

  • BFD, Honors, AIFD, Pak

Mehwish Fahad Khoso

  • BFD, AIFD, Pak

Sadiqa Ahmed

  • MA, KU, Pak.
  • BA, KU, Pak.

Summaiya Ashfaque Jillani

  • BFA, KU, Pak

Saad Bin Qamar

  • MS, Design Marketing & Merchandising, Asian Institute of Fashion Design, PAK

Abel Emmanuel

  • MS, Design Marketing & Merchandising, Asian Institute of Fashion Design, PAK

Umaima Masood

Academic Programme Officer

  • umaima.masood@ivs.edu.pk

Agha Hasan Abedi Textile Resource Centre

Agha Hasan Abedi Textile Resource Centre is a study and research centre that caters to not only the IVS faculty and students but also the designers and researchers from the Textile and Fashion Industries. It houses a sizable collection consisting of both historic and contemporary pieces as well as market samples and students’ works. Textile Resource Centre is an ongoing progressive facility where new and valuable additions are made periodically. The recent expansion comprises a fully functional computer lab with top of the line technology especially for the use of Textile and Fashion Design students and faculty.