NEWS

IVSFF 2024 – Celebrating Aspiring Filmmakers


The second edition of the IVS Film Festival commenced on September 6th with a warm welcome address by Dr. Faiza Mushtaq, Dean and Executive Director, followed by opening remarks from Alfiya Halai, Head of the Dept. Of Communication Design at IVS. The festival consisted of a bootcamp, workshops from industry experts, panel discussions with media moguls and a grand awards ceremony.

Day 1

The highlight of the Day 1 was an engaging panel discussion titled Film as a Catalyst for Social Change, featuring distinguished speakers: Umair Nasir (Director, Nayab), Gul Zaib Shakeel (General Manager, SOC Films), Jamal Rahman (Director, Coke Studio), and advertising powerhouse Ali Rez (CCO, Impact BBDO). Moderated by visual artist and illustrator Samya Arif, the conversation explored how films have driven significant social change in Pakistan by sparking difficult yet necessary dialogues.

Ali Rez and Gul Zaib Shakeel shared impactful examples of projects they believe made lasting societal contributions, while Umair Nasir and Gul Zaib emphasized the importance of empathy when addressing real people and current events through film. Jamal Rahman encouraged emerging filmmakers to tell the stories they truly want to share, urging them to master the art of subtext to navigate censorship.

Day 2

Industry leaders came together to discuss the Future of Independent Filmmakers and OTT Platforms. Panelists Hasan Sandhila (Vice President - Digital Division, Jazz), Ateequr Rehman (CEO, GroupM), and Umair Masoom (Managing Director, myco) highlighted key challenges, such as securing funding and navigating the digital media landscape. The talk was moderated by advertising and marketing mogul, Ali Rizvi

Ateequr Rehman emphasized the importance of focusing on what works in the market, noting that family-driven stories and cultural content have the most potential. Hasan Sandhila added that today's generation seeks relatable content, making originality more important than ever.

Umair Masoom addressed the struggle to secure capital but encouraged filmmakers to keep pushing forward despite market limitations.

Day 3

Day 3 of the IVS Film Festival consisted of a powerpacked panel discussion on Heroes and Villains: is there room for Nuanced Characters on Pakistani Film and TV. We were joined by panelists Sarwat Gilani (actor), Bee Gul (writer), Sabeena Farooq (actor) and Nadeem Baig (Director), and Fifi Haroon as the moderator.

Bee Gul explained that negative characters are a lot of fun to write because they are liberated and tend to be more interesting than heroes. Sarwat and Sabeena described which of their characters they believed were heroes. Nadeem Baig shared anecdotes from his TV show, Sinf-e- Ahan, that showed female characters in a new light. 

The evening concluded with an awards ceremony and a soulful musical ceremony curated by thesis student Azhar Zaidi and musicians from IVS and NAPA.

Here are the winners of IVSFF 2024

Short Film Category

Best Film
A Clay Horse

Best Direction
Pisho

Best Screenplay
Pisho

Best Cinematography
Haibat

Best Sound Design
A Clay Horse

Best Production Design
Haibat

Best Post Production
A Clay Horse

Youth Film Category

Best Film
ROSH

Best Screenplay
Unsent Reality

IVSFF Idea-to-Screen Bootcamp

Best Film
NOOR